See risksbefore they cost you.
Cross-border strategy, checkout optimization, and returns infrastructure for Shopify brands and ecosystem partners scaling globally.
Experience working with
Where brands actually lose money internationally
Most cross-border losses are preventable. They happen in the same five places.
Mispriced duties and taxes
Missing or incorrect duty and tax calculations can lead to unexpected charges at delivery — damaging customer trust, hurting conversion, increasing returns, and causing packages to be abandoned in-country.
Poor carrier selection
Using the wrong carrier mix for a market can inflate landed costs through hidden transportation fees, brokerage charges, and delivery surcharges — while also creating poor delivery experiences that increase WISMO ("Where Is My Order?") support tickets and customer frustration.
Lack of localization
Customers don't convert when the experience feels foreign — missing local currency, language, payment methods, market-based merchandising, or cultural context creates friction, reduces trust, and drives international cart abandonment.
Broken checkout experience
Unclear or missing landed cost presentation at checkout kills international conversion before the customer ever pays — creating sticker shock, abandoned carts, and reduced trust in the buying experience.
Expensive and inefficient returns
Without a streamlined international returns process, reverse logistics costs erode margin and frustrate customers. With nearly 1 in 4 international shoppers reviewing return policies before purchasing, returns also directly impact conversion, customer trust, and sustainability efforts.
End-to-end cross-border expertise
Hands-on consulting across every layer of international ecommerce — from checkout to carriers to warehousing to returns.
Cross-Border Strategy
Evaluate your current international setup and identify where you're losing conversion or margin.
Checkout Optimization
Ensure duties, taxes, and shipping costs are accurate and clearly presented to improve conversion.
Carrier & Cost Optimization
Align carrier mix and pricing to reduce cost without hurting delivery experience.
Returns & Post-Purchase
Streamline international returns to protect margin and improve customer experience.
A clear path to better margins
Identify where you're losing money
We audit your current cross-border setup across checkout, carriers, duties, and returns.
Prioritize the highest-impact fixes
Not every problem is equal. We rank opportunities by revenue impact so you move fast.
Implement changes that improve conversion and margin
Expert guided execution support - not just a slide deck.
Skip the sales pitches.
Get immediate access to hands-on expertise.
Quick audit + clear next steps
I need a quick expert audit.
- High-level audit of your international setup
- Identification of key conversion, CX, and margin leaks
- Immediate optimization recommendations prioritized by impact
- Vendor and partner introductions tailored to your needs
- Written optimization summary
Deep dive into your international setup
Help me understand what to fix.
- Everything in the 1 Hour package, plus:
- End-to-end review of your international customer journey
- Analysis of checkout, shipping, duties/taxes, and returns operations
- Strategic recommendations to improve conversion and profitability
- Detailed action plan with prioritized fixes
- Includes 1 monthly performance check-in
Fix your biggest conversion and margin leaks
Help me actually fix it.
- Everything in the 3 Hours package, plus:
- End-to-end review of your international customer journey
- Hands-on optimization of checkout, shipping, and site settings
- Review and refinement of duties/taxes, localization, and returns configuration
- Strategic evaluation of carriers, vendors, and operational workflows
- Identification and remediation of deeper operational inefficiencies
- Implemented configuration changes
- Includes 2 bi-weekly performance check-ins
Full cross-border strategy + execution support
Fractional cross-border leadership.
- Everything in the 6 Hours package, plus:
- Competitive benchmarking and international growth opportunity analysis
- Collaborative cross-border growth strategy workshop
- Identification and remediation of deeper operational inefficiencies
- Direct involvement in vendor negotiations, contracting, and technology selection
- Direct Slack access for ongoing strategy and execution support
- Executive cross-border growth roadmap
- Includes 4 weekly KPI and optimization review sessions
Not sure where to start?
Let's walk through your current issues and we'll let you know if we can help optimize your experience.
- 30-minute intro call
- No fluff
- Clear direction
Meet Bernadette Hunter (aka Bern)
Canary Cross Border was founded by Bern Hunter, an operator with deep experience in international ecommerce, logistics, and global growth — helping brands scale internationally in a way that improves conversion, protects margin, and delivers a better customer experience.
Stop guessing. Start scaling internationally with confidence.
Operator-led expertise available now — no retainer, no fluff, just results.